We all know the French like their wine…but did you know that the average French wine drinker pays only 3 Euros for a bottle of wine? The average German spends only 1.77 Euros per bottle.
Europeans have been drinking wine since Ancient Greece and they seem to know what we don’t — you shouldn’t have to pay exorbitant prices for a decent glass of wine.
Most of you have heard of Ernest Gallo — or if not of him, then of his wines. Gallo wines are a mainstay at supermarkets and drugstores, and Ernest and his brother have been credited with popularizing wine for the masses. Many wine drinkers would turn their nose up at such cheap wine, but consider this:
Gallo used to play a trick on people who came into his vineyard. He’d pour two glasses of wine, and tell the taster that one glass cost five cents (in the 1930s) and the other cost ten cents. Invariably, the tasters would choose the more expensive wine as their favorite. The trick was…they were the same wine. People assume that the higher price tag means higher quality….even if there’s no actual difference between the wines.
You know the guy — the douchebag in the expensive sports car who drives an automatic. He didn’t buy that car because of the way it drives — he bought it for show. To prove he can afford expensive toys.
Well, that same douchebag goes to the store and picks out the most expensive bottle of wine not because he knows it’s better, but because he knows it must be better…because it’s more expensive, and that’s how the world works.
That’s not how the world works.
Sure, there are some expensive wines that are worth the price — if you’re into that kind of thing (which maybe I would be, if I could afford the hobby), but study after study has shown that in a blind taste test, most people can’t tell the difference.
This is not to say that all cheap wines are good – some of them are horrid. I’ve opened my fair share of stinkers. But I think those are the exceptions, rather than the rule, and I’ll bet you can find just as many pricey wines you’d hate, too, if you didn’t know you were supposed to like them.
The point is, we’re all a little pinched for cash these days, so give cheap wine a shot. The best part about cheap wine? If you don’t like it, you can still afford another bottle!